The Latest Trends in Dog Collars, Leashes, and Harnesses for 2025

As the pet industry continues its global boom, the demand for stylish, functional, and personalized dog accessories is evolving at a rapid pace. For B2B pet product retailers, wholesalers, and brand owners, staying ahead of market trends isn’t just a strategy—it’s a necessity.

In 2025, the global pet accessory market is expected to exceed $12 billion, driven by pet humanization, sustainable sourcing, and rising demand for aesthetic customization. This article explores the top emerging trends in dog collars, leashes, and harnesses that every savvy pet product buyer and brand manager needs to know.

---

1. Customization at Scale: Brand Identity is King

2025 will be the year of the custom brand experience. Pet product retailers are no longer satisfied with generic SKUs. They want private-label designs with:

• Custom logos (PVC, woven, silicone)
• Personalized patterns (holiday themes, brand colors, character prints)
• Unique hardware (rose gold D-rings, color-matched buckles, safety locks)

🔹 Trend Insight: B2B buyers are now ordering MOQ custom harness sets with complete packaging solutions to build strong DTC branding through platforms like Shopify, Amazon, and retail shelves.

---

2. Eco-Friendly & Sustainable Materials

Sustainability is a non-negotiable selling point for 2025. Consumers are increasingly choosing brands that prioritize eco-conscious practices. As a result, wholesalers are seeking:

• Recycled polyester trakovi
• Plant-based dyes
• Biodegradable embalaža
• Vegan leather alternatives

🐾 Tip for Retailers: Highlight the eco-benefits on product tags and in your marketing—studies show 78% of Gen Z pet parents will pay more for sustainable gear.

---

3. Varnost and Smart Features Are a Must

Functionality now shares equal importance with aesthetics. The newest wave of pet collars, leashes, and harnesses includes:

• LED-integrated collars for night walks
• AirTag/SmartTag holders
• Reflective stitching
• Anti-pull or no-choke Y-harnesses

📈 Market Shift: Retail buyers are bundling “safety tech” features into their product collections, especially for urban pet owners and adventure pet brands.

---

4. Multi-Dog and Hands-Free Solutions

Pet parents are busier than ever and they’re demanding leash designs that simplify life.

• Y-shaped double dog leashes
• Hands-free waist leash systems
• Detachable multi-functional leads
• Adjustable-length options for group walks

🧠 Retail Opportunity: These features are especially popular among millennial dog owners and outdoor adventure customers—add them to your hiking/travel-themed collections.

---

5. Festival, Lifestyle & Cultural Collections

Harnesses and collars are now seasonal fashion items. Retailers are tapping into pop culture, lifestyle trends, and holidays to keep their SKUs fresh.

Trending 2025 patterns include:

• Boho and pastel gradients
• Fruit themes (e.g. peach, pineapple, lemon)
• Ethnic-inspired tribal prints
• Matching human-dog accessories (scrunchies, bags)

🎯 B2B Strategy: Work with suppliers who offer flexible custom printing and small batch runs—this allows you to stay agile with monthly product drops.

---

6. Ergonomics for All Breeds & Sizes

A growing number of pet parents are demanding breed-specific fit and function. Harnesses for 2025 are now designed with:

• Adjustable 4-point and 5-point straps
• Lightweight breathable mesh for summer
• Padded belly and chest support for large dogs
• Escape-proof back buckles for small dogs

🔍 Retail Insight: Offering adjustable sizing and showcasing breed-specific usage examples in your product listings can significantly boost conversion rates.

---

Conclusion: Adapt or Be Left Behind

In 2025, retailers that win will be those that understand and respond to customer lifestyle shifts—from sustainability to smart tech, seasonal fashion to functional performance.

If you’re sourcing dog collars, leashes, or harnesses for your brand or store, look for manufacturers that offer:

• Flexible customization (MOQ-friendly)
• Innovative materials and functions
• Fast prototyping and private-label packaging

👉 At QQPETS, we help global brands build custom dog accessory collections with trend-led design, premium quality, and factory-direct pricing. Want to explore our latest catalog or develop your own exclusive line?