Kako velik je trg ovratnic za hišne ljubljenčke?

Want dog collar market size? Looking to start a dog collar business? Let’s explore recent trends in the dog collar market!

The pet collar market is not just big; it’s colossal. By 2034, it’s projected to hit a staggering $8.5 billion globally, thanks to the booming pet population and the growing humanization of pets by their owners. This isn’t just a market; it’s a phenomenon, expanding faster than a greyhound on the track.

Let’s go ahead and check out some important information about the Dog Collars market!

So, What’s Fueling This Growth?

Trajektorija lastništva hišnih ljubljenčkov se stalno povečuje, in sicer s 45% gospodinjstev na svetu leta 2014 na več kot 60% leta 2024. To povečanje odraža širši trend, da se hišni ljubljenčki obravnavajo kot sestavni del družine, pri čemer so zlasti lastniki psov pripravljeni vlagati v kakovostnejše, tehnološko izboljšane ovratnice iz estetskih in praktičnih razlogov. Čustvena vez med lastniki hišnih ljubljenčkov in njihovimi psi se odraža v bolj vestnem nakupnem vedenju, kar spodbuja povpraševanje po vrhunskih ovratnicah za pse.

You might think it’s just the increase in pet ownership, right? Well, yes, but there’s more to it. Innovations in pet collars, like GPS tracking and health monitoring, have transformed these simple neckbands from mere ID holders to tech-savvy gadgets.

Imagine telling someone twenty years ago that you could track your dog’s fitness levels through their collar. They’d probably look at you like you just stepped out of a sci-fi novel. Yet, here we are, in an era where pet collars can do just that and more. It’s a booming market, fueled by pet parents’ desire to keep their furry family members safe, healthy, and, let’s admit it, stylish.

Kakšni so trendi izdelkov na trgu ovratnic za pse?

V zadnjem desetletju smo bili priča več ključnim trendom, ki so preoblikovali trg ovratnic za pse:

• Tehnološko povezovanje: The advent of smart collars equipped with GPS and health monitoring features has revolutionized pet care, allowing owners to keep tabs on their pet’s location and well-being in real time.
• Trajnostni razvoj: Zaradi vse večjega zanimanja potrošnikov za okolju prijazne izdelke se je povečalo število ovratnikov iz trajnostnih materialov, kot so reciklirana plastika in organske tkanine.
• Prilagajanje: Želja po personaliziranih izdelkih je povzročila porast ovratnic, izdelanih po meri, ki ponujajo različne oblike, barve in funkcionalnosti, prilagojene edinstvenim potrebam in željam vsakega hišnega ljubljenčka in lastnika.
  
  

Katera regija ima najboljši trg?

Severnoameriška regija stalno vodi na trgu, saj bo leta 2024 prispevala več kot 35% svetovnih prihodkov, kar je posledica visoke stopnje lastništva hišnih ljubljenčkov in pripravljenosti za porabo sredstev za nego hišnih ljubljenčkov. Tesno ji sledi Evropa, ki se močno osredotoča na trajnost in varnost hišnih ljubljenčkov. Najhitreje pa je rasla azijsko-pacifiška regija, kjer je med letoma 2014 in 2024 beležila 12,3%. Ta rast je v veliki meri posledica vse večjega števila posvojitev hišnih ljubljenčkov in naraščajočih razpoložljivih dohodkov, zaradi česar je to ključno področje priložnosti za proizvajalce ovratnic za pse.

Katere so znane blagovne znamke ovratnic za pse?

Znane blagovne znamke, kot so PetSafe, Garmin in Kong, so z nenehnimi inovacijami in velikim ugledom kakovosti ohranile pomembne tržne deleže. Vendar so se na trgu pojavili tudi novi udeleženci, kot sta Fi in Whistle, ki so z naprednimi tehnološkimi funkcijami, vključno z možnostmi sledenja in spremljanja zdravja v realnem času, povzročili motnje na trgu. Konkurenčno okolje leta 2024 odraža mešanico tradicionalne izdelave in najsodobnejše tehnologije, ki zadovoljuje široko paleto potreb in želja potrošnikov.

• PetSafe
• Garmin
• Kong
• Fi
• Piščalka
  
  

Kakšni so slogi in materiali pasjih ovratnic?

Raznolikost vrst ovratnic za pse se je močno povečala, saj so prilagojene različnim funkcijam in slogom:

Vrste pasjih ovratnic

• Ravne ovratnice in zvite ovratnice
• Dušilne verige
• Ovratnice s ščipalkami
• Ovratnice Martingale
• Ovratnice za usposabljanje
• Ovratnice LED
• GPS ovratnice
• Odsevne ovratnice
• Vodoodporne ovratnice
• Okovi za glavo

Materiali pasjih ovratnic

• Najlon
• Usnje
• Poliester
• Neopren
• Kovina
• Biotan
• Reciklirani materiali
• Odsevni materiali
  
  

Kakšen je najboljši način trženja pasje ovratnice?

Here’s a look through a few of the more recognizable brands to show you how they promote it:

1. Kong – Kong is a well-known pet accessory brand famous for its durable toys and accessories. Kong often promotes its dog collars and other products through social media marketing and collaborations with pet influencers. They are very active on platforms like Instagram and Facebook, sharing user-generated content and entertaining pet videos to attract and retain consumer attention.
   
2. Petsafe – Petsafe offers a variety of pet care products, including training collars, wireless fences, and pet doors. Their marketing strategies include search engine optimization (SEO) and content marketing, attracting potential customers by posting helpful pet care and training tips. Petsafe also maintains customer relationships and boosts sales through email marketing and regular promotional events.
   
3. Ruffwear – Ruffwear specializes in accessories for outdoor activities and adventure travel for dogs, such as durable dog collars and backpacks. They market their products by sponsoring outdoor events and collaborating with outdoor adventurers and their pets. Ruffwear also shares pet adventure stories on their website and social media to attract pet owners who love the outdoors.
   
4. Blueberry Pet – Known for its fashionable and colorful designs, Blueberry Pet enhances its brand image through social media marketing and collaborations with fashion-forward pet influencers. With interactive posts and exquisite product photography on platforms like Instagram and Facebook, Blueberry Pet successfully attracts consumers interested in pet fashion.
   
5. Orvis – Orvis is a high-end outdoor gear brand that also sells high-quality dog collars and pet products. Orvis attracts customers with its high-quality content marketing strategy, including detailed buying guides and pet care tips on its website. They also enhance brand loyalty through excellent customer service and customizable product options.
   
   

Svetovni trg ovratnic za pse se je v zadnjem desetletju zelo razvil, postal je vse bolj zapleten in izpopolnjen. V prihodnosti je trg pripravljen na nadaljnje inovacije, saj bodo naslednji val izdelkov oblikovali trajnost, tehnologija in personalizacija. Za blagovne znamke na tem področju bo ključnega pomena, da ostanejo pozorne na potrošniške trende in tehnološki napredek, da bodo osvojile srca in denarnice lastnikov hišnih ljubljenčkov po vsem svetu.