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Which Product Do Pet Owners Buy the Most?

Which Product Do Pet Owners Buy the Most?

As a pet product supplier, I get asked this question all the time. Pet owners are passionate about their pets, and let’s face it—nothing beats the joy of shopping for our furry friends. But if you’re in the pet business, knowing what pet owners actually buy most can make or break your product strategy. You see, while it’s fun to have a range of unique products, it’s the most popular items that make up the bulk of sales. And when you’re in the pet business, you want those best-sellers to be on your shelves or listed on your website!

Pet owners spend more on essential products than any other category, and when it comes to the most purchased pet products, things like pet food, toys, and grooming items top the list. Let’s take a closer look at what pet owners actually buy most, why they’re buying it, and how you can make the most of this information in your pet product supply business.

1. Pet Food: The Lifeblood of the Pet Business

Alright, let’s start with the obvious. Pet food is by far the most purchased pet product—and I mean far. We’re talking billions of dollars globally. Pet owners are dedicated to feeding their pets the best. Whether it’s premium kibble, organic treats, or specialty foods for pets with dietary needs, the demand for quality food is never-ending.

From my perspective as a pet product supplier, I can tell you that dog and cat food are the undisputed leaders in the market. According to recent industry reports, pet food accounts for over 40% of the total pet market sales. In fact, pet food sales have seen an annual increase of 4-5% in recent years. That’s a huge chunk of change!

But what’s interesting is how the trends in pet food are evolving. People are becoming more conscious of what they feed their pets, which is why organic, gluten-free, and meat-first formulas are gaining popularity. And don’t even get me started on subscription-based pet food delivery services! Many pet owners love the convenience of having their pet food delivered directly to their doorstep.


2. Pet Toys: Keeping Pets Happy and Entertained

Second on the list? Pet toys. If you think toys are just a fun extra, think again. Toys play a huge role in a pet’s happiness and well-being. Pet owners want their pets to be engaged, happy, and healthy, which is why toys are always a top seller in the pet business.

The pet toy market is expected to grow by nearly 10% annually (source: PetProductsReport) and is seeing a boom in both dog and cat toy sales. Why? Because pets love to play! Interactive toys, puzzle toys, squeaky toys, chew toys—you name it, pet owners are buying them. And it’s not just about fun, either. Toys contribute to a pet’s mental stimulation, physical health, and even help reduce anxiety.

I can tell you from my own experience as a supplier that durable toys for dogs—especially for chewers—are some of the hottest items on the market. When it comes to cats, anything that mimics hunting behavior, like feather wands or laser pointers, always fly off the shelves.


3. Pet Grooming Products: Keeping Pets Fresh and Clean

If you’ve ever owned a dog or cat, you know the struggle: grooming. But did you know that grooming products are one of the top-selling categories in the pet business? Pet owners are spending big on everything from shampoo and conditioners to brushes, nail clippers, and ear cleaners.

In fact, the global pet grooming products market is expected to reach $2.8 billion by 2025 (source: GroomingTrends), and I can’t say I’m surprised. With so many pet owners taking pride in their pets’ appearance, grooming has become a regular part of pet care. And don’t get me wrong, pet grooming doesn’t have to be a chore for the pet owner. It’s about making the process easier and more enjoyable for both the pet and the owner.

What’s especially popular are eco-friendly grooming products. Pet owners are becoming more environmentally conscious, and they’re looking for shampoos and conditioners that are cruelty-free, made from natural ingredients, and eco-friendly. If you’re in the pet business, offering eco-friendly grooming products is a surefire way to attract customers.


4. Pet Collars and Leashes: Fashion and Function Combined

Another huge seller? Pet collars and leashes. I mean, let’s be real, if you’ve got a dog, you need a collar. It’s pretty much non-negotiable. Whether it’s a basic nylon collar or a custom leather design with your pet’s name engraved on it, pet owners love to deck out their pets in stylish gear.

In recent years, there’s been a rise in the demand for LED collars and reflective leashes, as safety has become a bigger concern for pet owners, especially during night walks. And let’s not forget the customization trend—pet owners are all about expressing their pet’s personality. I’ve seen collars with all kinds of creative designs, colors, and even custom logos. Pet supply stores are jumping on this bandwagon with personalized options, which is always a hit with customers.

For me as a supplier, I can tell you the best-selling collars are often the ones that balance both style and functionality. Practicality is key! A collar that’s durable, adjustable, and comfortable will always get more attention than one that’s purely decorative.

QQPETS is the leading custom dog collar and leash manufacturer of collar, leash and harness for dogs and other items that people may use when walking their dogs. Our goal is to make dog walking easy for pet owners by providing valuable accessories. We offer a variety of customization services including custom logos, custom patterns, custom materials, custom sizes and custom products and more. If you want to start your dog products business, check out our website and contact us today.


5. Pet Beds and Furniture: Comfort is Key

I know, I know, pets are supposed to sleep on the floor, right? WRONG. Pet beds and furniture are huge sellers in the pet business. When it comes to creating a cozy space for their pets, owners will go all out. Whether it’s a plush bed for a pampered pup or a sleek modern cat condo for the feline in the family, pet beds are big business.

Orthopedic pet beds have gained a lot of attention recently, especially for older pets or those with health concerns. These beds are designed to provide extra support for joints, which is perfect for pets dealing with arthritis or hip dysplasia. And let’s not forget the luxury market—pet owners with disposable income are spending big on high-end pet furniture, like pet sofas or heated beds.


6. Pet Health and Wellness Products: From Supplements to Pet CBD

Pet health and wellness products have exploded in recent years. From joint supplements to CBD oil for pets, owners are looking for ways to keep their furry companions in tip-top shape. According to a report from PetCare, the pet wellness market is expected to grow by 12% annually.

As a pet product supplier, I’ve noticed a major shift toward natural and holistic products. Pet supplements, like omega-3 oils for coat health or calming chews for anxious pets, are always in demand. And with more attention being paid to CBD for pets, this is an area that’s showing no signs of slowing down. It’s all about helping pets live longer, healthier lives, and pet owners are more than willing to invest in these products.


Conclusion: The Most Popular Pet Products

So, to sum it up, the most popular pet products pet owners buy are food, toys, grooming supplies, collars, leashes, beds, and health supplements. These products make up the bulk of the pet product market, and they’re what pet owners are most willing to spend their money on. If you’re in the pet business, these are the categories you want to focus on to ensure steady sales and happy customers.

Pet owners love their pets, and they want nothing but the best for them. By understanding the most popular pet products and stocking your store with the right items, you’ll be well on your way to success in the pet business.




FAQ about pet business

1. What is the most purchased pet item?

The most purchased pet items typically include:

  • Pet food: Pet food, especially premium or specialized food, is consistently the top-selling pet product. Whether it’s dry, wet, or specialized diets, pet owners are committed to their pets’ nutrition.
  • Pet accessories: Leashes, collars, and harnesses are also very popular. Dog harnesses like the QQPETS Reflective No Pull Tactical Dog Harness are particularly in demand due to their safety features and comfort.
  • Pet toys: Chew toys, balls, and interactive toys for mental stimulation are popular purchases for both dogs and cats.

2. What is the most in-demand pet?

The most in-demand pets vary based on region, but overall:

  • Dogs: Dogs remain the most popular pet globally, with a growing interest in various breeds, especially smaller or hypoallergenic breeds.
  • Cats: Cats also rank highly in demand, particularly in urban areas due to their lower maintenance compared to dogs.
  • Exotic pets: There’s also a growing interest in exotic pets like reptiles, birds, and small mammals, which are becoming more common in pet stores.

3. What is the most profitable pet business?

The most profitable pet businesses are typically those that cater to the growing demand for specialized products or services, such as:

  • Pet food & treats: With the increasing awareness of pet health, premium pet food, organic treats, and specialized diets (e.g., gluten-free, grain-free) are incredibly profitable.
  • Pet grooming services: Offering grooming, especially for high-maintenance breeds, can be highly profitable.
  • Pet accessories: Custom pet products, such as personalized collars, leashes, and harnesses, are also quite lucrative.
  • Pet healthcare: Providing pet insurance, vet services, and health-related products is a growing niche with significant profit potential.

4. What’s trending now in the pet industry?

Several trends are currently shaping the pet industry, including:

  • Sustainable products: There’s a growing demand for eco-friendly, sustainable pet products, including biodegradable waste bags, sustainable toys, and organic grooming products.
  • Pet tech: Devices like GPS collars, pet cameras, and automatic feeders are gaining popularity.
  • Personalized pet products: Customization is big in the pet world—pet owners are looking for personalized collars, beds, and accessories that reflect their pet’s personality.
  • Pet health & wellness: From CBD products for pets to specialized diets for senior dogs, the focus on health and wellness continues to grow.
  • Pet subscription boxes: Monthly subscription boxes for toys, treats, and health products are becoming a popular way for pet owners to spoil their pets.

These trends reflect a shift toward premium, health-focused, and personalized pet products and services, providing great opportunities for businesses in the pet industry.

QQPETS Author

Article by

Kyra Luo

Product Design Manager

Kyra is the Product Design Manager at QQPETS, where her expertise in developing high-quality, customized pet products and keen insight into market trends has helped hundreds of clients achieve their goals, save money, and satisfy consumer needs.

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QQPETS Author

Kyra Luo

Product Design Manager

Kyra is the Product Design Manager at QQPETS, where her expertise in developing high-quality, customized pet products and keen insight into market trends has helped hundreds of clients achieve their goals, save money, and satisfy consumer needs.

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